喚醒沉睡的巨人
Gitta和Peter Plotnicki在訪問斯瓦比亞阿爾卑時,結識了當地最後一位紡織製造商Rudolf Loder。
後者用1889年至1960年代的32台真正的環織機令Plotnicki夫婦驚喜不已 - 這些機器從未使用過,覆蓋著灰塵。
“Gitta和Peter希望重振這些機器,製造傳統的圓編織物,這個想法讓我驚訝不已,”Loder說。Rudolf Loder是一位全心全意的“紡織家”。三人一起開始將這個想法付諸實踐。
自然限制
你可能知道一句話:“好東西需要時間。”這句話適用於重振品牌的整個項目,直到今天,也適用於我們生產的GOOD ORIGINALS。
擁有32台各種尺寸的環織機,生產能力自然有限。此外,用環織機織造一件T恤的時間大約比現代機器生產的時間長20倍。所有這些都使我們獨特的織物成為一種非常有限的商品。然而,這種獨特性是真實可感知和可見的,每一件作品都值得等待,因為在今天找不到類似的東西。
對我們原始環織機的整個生產過程感興趣嗎?只需點擊這裡,了解更多。
藍天鵝的織物領標
傳承的火炬繼續燃燒
總部設在柏林,那是Peter和Gitta Plotnicki多年來的居住地。當兩人開發第一個系列、制定分銷策略並為Merz b. Schwanen奠定基礎時,Rudolf Loder在Albstadt堅持不懈地修理他的老機器。
修復這些複雜的機械器械花了整整一年的時間。找到能夠操作這些老機器的熟練人員仍然是一個挑戰。
這個計劃在斯瓦比亞阿爾卑地區掀起了風塵,特別是巴爾塔薩爾·梅爾茨的後代對企業家的願景感到興奮。他們慷慨地提供了Plotnicki夫婦的老品牌名稱“Merz b. Schwanen”。
"我們感到非常激動。突然間,我們手中握有一個多世紀的公司歷史。我們再也找不到比這更好的支持和更有效的動力了,"Peter Plotnicki說。
2011年1月,正值公司周年紀念,Merz b. Schwanen在柏林的國際時尚展“Bread and Butter”上首次展示了他們的新系列。將20世紀20年代、30年代和40年代的真實工人服裝作為模型和靈感,並與現代設計融合的理念,取得了驚人的成功。
如果您對我們使用原始環織機的生產過程感興趣,歡迎點擊這裡進一步探索。
Merz b. Schwanen堅守著過去的傳統,繼續在時尚界開拓出獨特的道路。
During their visit to the Swabian Alb, Gitta and Peter Plotnicki stumbled upon a hidden gem: Rudolf Loder, one of the last remaining textile manufacturers in the area.
To their astonishment, Loder unveiled a collection of 32 pristine loopwheelers dating back to the late 1800s and 1960s. These machines, covered in layers of dust, held immense potential for Gitta and Peter's vision of reviving the art of crafting traditional circular knitwear.
Loder, a passionate "textilist" at heart, was captivated by the Plotnickis' idea. Together, the three embarked on the journey to breathe new life into these ancient machines.
A Natural Limitation
As the saying goes, "Good things take time." This mantra rings true for their ambitious project of reviving the brand, even to this day as they produce their exquisite creations under the name "GOOD ORIGINALS."
With a limited collection of 32 loopwheelers, each with its unique size and capacity, the production process is naturally constrained. Moreover, crafting a single T-shirt through loopwheeling takes approximately twenty times longer than on modern machines. Yet, it is precisely this meticulous craftsmanship that makes their fabrics truly exceptional and unparalleled in today's world.
While the scarcity of their creations may test one's patience, the palpable and visible uniqueness of each piece makes it worth the wait. There is nothing quite like it.
Preserving Heritage
The headquarters of their endeavor reside in Berlin, a city that holds a special place in the hearts of Peter and Gitta Plotnicki. While the couple meticulously develops their inaugural collection and devises a distribution strategy, Rudolf Loder tirelessly tinkers with his vintage machines in Albstadt.
A year-long endeavor was dedicated to restoring these intricate mechanical marvels. However, finding skilled individuals capable of operating these antiquated machines remains an ongoing challenge.
Their project began to stir up excitement within the Swabian Alb, particularly captivating the interest of Balthasar Merz's descendants. Enthralled by the Plotnickis' entrepreneurial vision, they generously offered the couple the revered brand name "Merz b. Schwanen."
Overwhelmed with joy, Gitta and Peter embraced this unexpected gift. Suddenly, they found themselves holding more than a century's worth of company history in their hands. The support and motivation they received from this alliance were beyond their wildest dreams.
In January 2011, just in time for the company's anniversary, Merz b. Schwanen proudly unveiled its debut collection at the renowned international fashion fair, "Bread and Butter," held in Berlin. The fusion of authentic worker's garments from the 1920s, 1930s, and 1940s with modern designs proved to be an extraordinary success.
If you're intrigued by the captivating production process involving our original loopwheelers, we invite you to click here and explore further.
Embracing the legacy of the past, Merz b. Schwanen continues to carve its unique path in the world of fashion.
information from:
merzbschwanen.com/heritage